Pricing Tufted Rugs: A Complete Guide for Tufters

A tufted rug is not just a rug; it is a piece of artistry and craftsmanship.

Pricing such creations can be a daunting task, as it involves not just material costs but also the value of time, expertise, and creativity invested. In this blog, we'll dive into the intricacies of pricing handmade rugs, offering insights to help artisans navigate this challenging but crucial aspect of their craft.

1. Understand Your Costs

1.1 Materials Cost

Before determining the price of your handmade rug, it's essential to calculate all your costs accurately. This includes the cost of materials such as

  • Tufting Cloth
  • Backing Fabric
  • Glue
  • Yarn (This is your biggest expense)

To better understand these costs, we recommend answering these questions.

  • How many square feet of tufting cloth and backing fabric do you need?
  • How many ounces of yarn do you need? (we recommend 8 ounce for every square feet)
  • How much glue do you need?

Pro tip:  When calculating fabric square footage, add an extra 2 inch on each side on top of the rug size to accommodate for wasted fabric.

Tufting Cloth

1.2 Overhead Costs

Another cost most tufters miss is the overhead costs. These are your workspace rent (if applicable), and marketing expenses.

2. Add your labor

Your rugs aren't just about the materials – they're about the time and creativity you put into making them.

Think about how special your design is and how much effort you put into making it. For example, you want to charge more for a rug that you spend hours carving to make perfect lines compared to a rug you didn't carve or shave.

Keep in mind, people pay more for things that are unique and made with care. However, don’t expect to sell your first rug for 300$.

Be realistic, but don’t undervalue your work.

3. Define a price per square foot

This price is defined as (all your materials cost + Labor) / Rug Square Footage.

Here is an example on how you can use this metric. Assume you want to make a 2 foot x 2 foot rug, then the rug square footage is 2x2 = 4. Now, assume that you charge 25$ per square foot, then you will charge 4 Sqft x 25$ = 100$.

Pro tip: As you gain more experience, you want to gradually increase your price per square foot.

3.1 Pricing Guide Template

Share this pricing guide template on your site, social media, or directly to your customers to give them an idea of your pricing structure.

Pricing guide for tufted rugs

As an example, if your customer wants a 2ft x 2ft rug, then the price would be 100$ which is the sum of all 4 boxes covering the 2FT and 2FT marks. 

3.2 Dabline Tufting Materials 

As low as 64 cents per square feet. HUGE profit margins left for you.


4. Conclusion:

To set the right price for your tufted rugs, you need to think about how much the materials cost and how much your time is worth. Once you figure that out, define a price per square foot and start charging based on that. Don’t forget to gradually increase your price per square foot as you gain more experience.

Remember, your tufted rugs are not just commodities—they are expressions of artistry and dedication that deserve to be valued accordingly.


Hear it from Andrew


@gorilla.rugz Just a quick guide on how to price your rugs. Pricing your rugs can be a little overwhelming since there is no real right price. It all depends on what you want to sell it for since you are the one making it. Just remember to be reasonable, but dont cut yourself short. Know your skill level, and price accordingly. Any questions feel feee to comment down below, or DM me. 😊😊 im always happy to help. #tufting#howtotuft #tuftingtips #tufting #tuftinggun #tufttheworld #handmade #rug #rugs #art #tuftingart #punchneedle #textileart #rugmaking #tufted #rugtufting #tuftedrug #homedecor #fiberart #tuft #handtufted #rugdesign #yarn #customrugs #wool #textiledesign #carpet #interiordesign #textileartist #s #rugsofinstagram #design #rughookingtiktok ♬ ♡ ᶫᵒᵛᵉᵧₒᵤ ♡ - SoBerBoi

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